NBC Execs Differ Over Programming 8:00 P.M. Hour
Displaying a striking disagreement among NBC Universal's top executives, Kevin Reilly, the company's entertainment president, took issue Thursday with Jeff Zucker, the company's TV chief, over Zucker's remarks on Wednesday that the network plans to eliminate scripted shows during the 8:00 p.m. hour, replacing them with game and reality series. As reported by today's (Friday) Daily Variety, Reilly told a Beverly Hills luncheon Thursday, "You can't be exclusive with reality at 8:00. You have to be in the scripted business. It's not an absolute." Appearing to publicly overrule Zucker, Reilly said that the network plans to continue airing My Name is Earl and The Office during the 8:00 p.m. hour on Thursdays. Other analysts questioned the strategy further, suggesting that dumping low-cost shows into the 8:00 hour would affect ratings for the 9:00 hour. Only last May Zucker had said that he planned to concentrate on strengthening the 8:00 hour, calling it "the key driver" of the rest of the schedule. Meanwhile, today's New York Post, citing sources close to NBC, reported that "the relationship between [Zucker and NBC Universal Chairman Bob Wright] recently has been steeped in tension." The Post noted that Zucker recently passed on Ugly Betty, which has become a big hit on ABC -- at 8:00 p.m.