Giants' 2010 slogan

[realmofotalk]

22gigantes: It's Magic Inside

The San Francisco Giants have announced their 2010 marketing campaign, titled "It's Magic Inside." The inside reference is to AT&T Park, of course. Based on some quick research I did on a few of the forum sites, most fans are not too happy with the slogan. Comments like "You've got to be freaking kidding me" and "(it's) amazing that people get paid big bucks to brainstorm something that a 9-year old could do in five minutes" outnumber the positive comments about 5-to-1. I guess it's better than last year's "Let's Play: Your SF Giants Are In Town" or some of the other crappy slogans we've seen over the years.

1971: The Year of the Fox

1981: These Giants Came to Play

1982-1983?: Take a Giant Step and Go

1984: C’mon Giants, Hang In There

1985: Real Grass, Real Sunshine, Real Baseball

1986: You Gotta Like These Kids

1987: Humm Baby, It’s Gonna Be Fun

1988: Humm Baby, Let’s Do It Again

1989: I Feel Good!

1990: I’ve Got a Giant Attitude

1997: Giants Baseball, Anything Can Happen
(unofficially: “Team of Dustiny”)

1999: Tell It Good-Bye

2003: Bring It Home

2004: The Place To Be

2006-2007: YOUR San Francisco Giants (emphasis added)

2008: All Out, All Season

"That's horrible. No, you know what that is? That's horrawful. That's horrible and awful mixed together."

[Tobywan]

Well, us Ray's fans are constantly reminded of the 2000 "Hit Show", of course it turned into something else. If they truly are referring to the actual park, they have a point, I have been there and it is gorgeous.

[hot_corner_gurl]

You think it sounds bad on paper? You should see the commercials they show on tv. There's nothing better than a poor computer generated overlap of the Giants players talking to you while playing the game, especially combined with cheesy voice-over actors. It actually makes me pity them, as well as question the sanity of whoever it was who gave this campaign slogan the green light.

[realmofotalk]

Individual street banners featuring a Giants player and a spin-off of the team slogan.
GIANTSBOARD.COM :: ATT THE PARK :: 2010 Street Banners ~ Runboard

Also posted are the ones from the previous two years. They're paying Barry Zito and Aaron Rowand too much money to not include them in the promotions, so the P.R. people try to justify Zito's and Rowand's presence on the team by placing them on the "He's a Gamer" banners.

[Kingdom]

Zito's should be "He's a Guitarist"

[GiantsFanatic]

Yawn.

Come on mofo, you can think of something better than this to smak about. A slogan, seriously?

[GiantsFanatic]

Well, it worked.