How does this work, or what determines what here with each team? It looks like most teams run about 10-15 million on a season for total merchandising revenue, but there are teams with more or significantly more (or less). I am just wondering how this actually works? I can see why the Yankees have an insane amount (sorta), but randomly Detroit hit 29 million, Houston had only 7 million, Kansas City 7 million, San Francisco at 24 million... etc
Is it based on market size? Or..something else. I mean, by now, wouldn't have KC or Houston's market grown a bit?
Or..what